For Productised SEO

The Same Deliverable, Every Month, Without The Drift.

You sell a defined SEO package at a defined price. The margin lives entirely in delivering it the same way every time. Then every month, on every account, something drifts.

For SEO Agencies
Two days free, with 100 credits to spend.
Where The Margin Goes

Variation Is The Whole Problem.

The model works because delivery is predictable. Four articles, a technical check, a report. Priced once, delivered a hundred times.

Then one account needs a fifth article because a page fell over. Another gets its report a week late because someone was ill. A third gets a writer who doesn't know the client and produces something that needs redoing. None of those is a disaster on its own. Together they are the difference between the margin you expected and the margin that disappeared.

Delivery Drifts From The Spec

What you sold and what went out stop matching, usually in the client's favour. That's how a fixed-price package turns into an unpriced one.

What She Does Every Day

Quality Depends On Who Did It

Two accounts, two different people, two standards. The client compares notes with someone at a networking event and asks why they get better results.

How The Writing Works

Scale Multiplies The Variation

Twenty accounts is manageable. Two hundred is a quality control problem you can't staff your way out of profitably.

See The Pricing
The Package Delivers The Same Way On Every Account.
Identical, Every Time

The Package Delivers The Same Way On Every Account.

Set each customer license up the way your package sells for, and every account gets exactly what they paid for, without deviation.

  • The Same Settings On Every Account

    A handful of switches decide what she does on her own and what she asks first. Set them the same on every site and she runs the same for everyone.

  • The Same Cadence

    Articles on the days you set, and reports on the date you promised, whether or not anyone remembers.

  • The Same Report

    Branded, scheduled, and identical in structure for every client.

  • The Same Checks

    More than 30 of them, every day, on every account, with nothing depending on who was assigned to it.

How Cleo Works
You Get Standardised Delivery, Not Standardised Copy.
She Still Sounds Like The Client

You Get Standardised Delivery, Not Standardised Copy.

The usual trap with a productised model is that the output starts sounding like a template.

  • A Business Record Per Client

    What they do, who they serve, how they talk. Set up once per account, and every article is written from it.

  • Words They'd Never Use

    Set per client. A clinic and a scaffolder don't share a vocabulary.

  • Their Own Work, Not Invented Examples

    Add jobs they've actually done, and decide for each one whether the customer can be named.

  • No Copy AndPaste Pages

    When she makes a page for every town or service, a page that reads too much like another is held back or rewritten for uniqueness.

Why Cleo Isn't Generic
Identical On Every Account

The Deliverable, Written Down.

Set this up the same way on each account and every one gets exactly it.

Everything starts on 'Ask Me'. Switch Behind The Scenes Fixes or Search Listings to 'Automatic' and she stops asking for those. Changes to a client's pages and products always ask first.
What Happens? How Often? Who Decides?
Articles written On the days you choose Saved as drafts unless you choose to publish
Titles and descriptions written, duplicates fixed Checked daily Search Listings: Ask Me or Automatic
Image descriptions written Checked daily Behind The Scenes Fixes: Ask Me or Automatic
What Google is told about the business Checked daily Behind The Scenes Fixes
Broken links redirected Checked daily Behind The Scenes Fixes
Redirect chains cleared Checked daily Behind The Scenes Fixes
Pages that dropped out of Google put back Checked daily Behind The Scenes Fixes
Oversized images found Checked daily You, always
Thin and stale articles flagged to refresh Checked daily Blog Post Upkeep (pages always ask)
Search Console read for drops and near misses Daily Turned into suggestions for you
Positions on Google and Bing (Core and Theme) Weekly, or daily Automatic
Whether AI answers mention the business Weekly, if switched on Automatic
Report sent to whoever you choose Weekly or monthly Automatic
What Comes Off The List

The Variable Costs, Sorted.

In a productised model the danger isn't the tool bill. It's the hours that vary per account and eat the margin you priced.

Your Current Stack
How It Goes Now 		What's Included
With Presstack
Rank Tracking A free tool, checked occasionally Weekly on Google, and Bing if you switch it on
SEO Plugin One you installed and haven't opened Fields written for you, approved or automatic
Broken Links Found when a client mentions one Found within a day of breaking
Writing Meant to, didn't On a schedule you set once
Reporting A screenshot pasted into an email A proper report with your name on it
Get Started Now

What Does Delivery Actually Cost You Per Account?

See what Presstack Core would save you across your accounts. It assumes a 48-week working year.

Compare Against:
What You Spend Today
£0
Your Own Team
Number Of Client Websites10Websites
Hours Spent On Each Website Per Week5Hrs / Week
Average Hourly Rate Paid To Staff / Freelancers£40
Presstack Core
£0
£79.99 / seat / month
Net Annual Saving£0
Pays For Itself In0 Months
Return On Cost0×

Use Cases Applied

How It Works

From One Account To Many.

Rankings, AI answer checks and reports all run inside each client's own website, so every account is measured the same way.

1

Set Up One Account

Set the writing schedule, the permission switches and the report schedule to match exactly what you sell.

2

Run It For A Cycle

One full month on one account, unchanged, so you know what the deliverable looks like.

3

Set The Same On The Next Ones

Use the same switches and schedules on each new site. The client's business record is the only per-client work.

4

Price The Next Tier

With delivery more predictable, you can sell more without hiring for it.

Objections

Commonly Asked Questions.

  • No.

    Each account has its own business record, its own vocabulary and its own real work to draw on, and every article is written from those. Two plumbers in different towns get different articles about the same subject, which is the whole point.

    Within a site, when she makes a page for every town or service, a page that reads too much like another is held back as a draft.

Tell Us About Your SEO Packages.

Tell us what you sell, and we'll tell you which parts Cleo can deliver the same way every time, and which still need a person.

Contact Us