Does ChatGPT, Claude, Or Gemini Mention Your Business?

Probably not. Look at the keywords first.

These engines recommend businesses they can verify are a good fit for a specific need. Ask one for "dentist" and you'll get the biggest national names, because that's the only sensible answer to a question that broad. Almost no small business is cited for a one word trade term, and that isn't a fault in your site or in the checking.

Track things you could realistically be named for instead. Four that work:

• Your business name
• What you do and where you do it
• Specific, niche phrasing rather than the broad category
• The question a customer would actually ask out loud

Get those right and the engines may start naming you.

No, and it's worth being clear about that.

She asks the question, looks for your business in the reply, and records whether you were named, against the date. What she keeps is the result and its history, not the engine's answer itself.

You could ask yourself to get the full answer. What you can't do by hand is ask fifty questions for fifty websites across three engines every week for a year and keep the record. That's the part Cleo does.

Yes. Each engine runs a real web search before it answers.

That is why an AI check takes longer than a Google or Bing check, and why it counts as twenty queries rather than one. What the engine does with that search is its own business and can differ from one question to the next. So the honest description is: she asks the question a customer would ask, and records whether you were named in what came back.

It means your business was named in the answer.

That's not a Google position, and the screen doesn't dress it up as one. When the engine lists its sources, the position is where your site sits in that list. When you're named in the text without a link, it's recorded as named.

For Google and Bing, yes - that's the point of them, and the towns come from the service areas you put in your knowledgebase.

For AI answers, no. AI engines work differently. Think of a town name as a keyword that forms part of the question, rather than as an area.

AI answers are generally grouped per country, but you can check more than one country. For a business working across borders that's a real difference.

Weekly by default, on a set day and time. You can set it to daily, or check whenever you like.

AI answers move slowly, so weekly is usually best, and an answer is kept for a week anyway. Every row carries the date it was last asked.

Because they are the three biggest mainstream AI assistants in use today.

We did add others, such as Perplexity, but the cost per check was too high for how rarely they are used. There is no point paying over the odds to add an engine few of your customers use.

Nothing in credits, inside the monthly allowance of 5,000 queries on Core and Theme.

An AI check counts as 20 queries, because each one runs a real search. A Google or Bing check is one. So one question checked weekly on all three AI engines plus Google and Bing is 62 queries a week, around 270 a month. That allowance covers roughly eighteen questions watched everywhere, every week. Watching Google and Bing only, it covers well over five hundred.

Past the allowance, every 20 queries use one credit. The screen shows what a check will use before you run it. Checking your pages, scoring your writing and seeing what is missing cost nothing at all.

No, and be careful with anyone who frames it that way.

Most of what makes a business appear in an AI answer is ordinary work done properly: Pages that say plainly what you do and where, a clear description of the business, real evidence behind claims, and somebody's name on the writing. The same things that have always mattered.

There are a few genuinely specific bits, which is why this section exists - spoken questions, being the answer rather than the link, and checking whether you appear at all. But if a site is a mess for ordinary search, it will be a mess for AI too. Start on normal search SEO first.

No. Everything on this page is in Core and in the Theme.

Presstack Core is a plugin. It goes on the site as it is and leaves your theme and page builder alone. Presstack Theme becomes the website, with its own design system and widgets. Writer & SEO, the smaller plugin, does not include AI checks.

The checks stop. The record stays.

Every result she has collected is in your own WordPress database and stays there, and you can export it. What pauses is the asking. Your website keeps working.

It's the easiest thing on this list to start a conversation about, because the client already knows AI answers exist and nobody has told them where they stand in one.

Two cautions, so the conversation goes well. Pick the keywords properly. A client who sees "not cited" against fifteen broad terms will think the tool is broken rather than that the terms were wrong. And don't promise to fix it, because nobody can promise that. Show them where they stand, show them how their pages score, and sell the work rather than the outcome.

There's more on that on the agencies page.