Writing

Articles Written From You, Not From The Internet.

Cleo plans your articles, writes them in your voice from your own business details, and keeps them up to date. Saved as drafts for you to read, unless you tell her to publish.

Most AI Writing Could Belong To Anyone.
The Problem With AI Writing

Most AI Writing Could Belong To Anyone.

Ask a general AI tool for an article and it writes from the internet. It reads fine, sounds like nobody, and says nothing your competitors couldn't. Cleo writes from your knowledgebase instead. What you do, where you work, who you serve, how you talk, and the real jobs you've done.

  • Your Voice, Learned Once

    A ten question interview sets how you sound. Your tone, your audience, what makes you different, and the phrases you always or never use. Every article starts from that.

  • Your Real Work, Not Invented Examples

    Add jobs you've actually done to the Proof Bank, and decide for each whether the customer can be named, described without a name, or kept private. Cleo works them in only where they genuinely fit.

  • Nine Ways To Write An Article

    How to's, lists, in depth guides, mistakes and myths, beginner explainers, comparisons, stories, checklists and trends. Cleo picks the format that suits what the searcher wants, and varies the structure, opening and rhythm so your articles do not all read alike.

  • Nothing Goes Live Unread

    New articles are saved as drafts unless you switch to Publish On Schedule. Even then, no more than three go live on their own in any week. The rest wait as drafts.

Planned, Written, Linked And Kept Current.
How It Works

Planned, Written, Linked And Kept Current.

From choosing what to write about to keeping old articles fresh, the whole job in one place.

  • Plan A Month In One Go

    Press Plan Next Month, choose how many articles and on which days, and Cleo fills the calendar. Topics come from keyword research and your own Search Console, with searches you nearly rank for moved up the list. Keywords you have banned are never used.

  • Each Article Arrives Finished

    Written, given its search title and description, marked up for Google, linked to up to three of your other pages, and with a featured image if you want one.

  • Topic Clusters

    For a subject worth owning, Cleo plans a main article and the supporting ones around it. The main one goes first, and every supporting article links back to it.

  • Old Articles Kept Fresh

    Articles going stale or losing visitors are flagged. Refresh shows you the rewritten version beside the old one, so you can edit it, apply it or throw it away.

What Cleo Does With Writing

Everything In The Writing Engine.

In Writer & SEO, Presstack Core and Presstack Theme. Credits are only spent when something is written, and the cost is shown before you confirm.

What It Does Plain English Costs
Planning
Plan next month Articles spread across the days you choose, per day or per week Free
Topic research From your Search Console, near misses first, plus keyword research on Core and Theme Free
Topic clusters A main article plus supporting ones, linked together Per article
Writing
An article, written end to end In your voice, from your business details, in one of nine formats 4 credits
A featured image Made for the article and saved to your library 2 credits (3 premium)
Search title, description and schema Written with every article Free
Internal links Up to three links to your other pages Free
Keeping Up
Refresh an article The rewritten version shown beside the old one before anything changes Shown first
Flag stale and slipping articles Articles not updated in six months, and ones losing visitors Free
Your Say
New Blog Posts Save As Drafts (the default) or Publish On Schedule, at most three a week Free
Blog Post Upkeep Ask Me, Links Only, or Links And Refreshes Free
By Hand, Or By Cleo

Keeping A Blog Going, Two Ways.

Writing it yourself takes time you don't have. Cleo starts from what she already knows about you, and you never write a prompt.

Doing It Yourself With Cleo
Deciding What To Write Whatever comes to mind Planned from your searches and Search Console
Sounding Like You Yes, when you find the time Your voice, set once
Real Examples From memory From your Proof Bank, named only if you allow it
Getting It Published When you get round to it On the days you choose, drafts by default
Search Title And Description Often forgotten Written with every article
Linking Your Pages Rarely Up to three links per article
Old Articles Left to go stale Flagged and refreshed, with a before and after
Get Started
In More Detail

What The Writing Draws On.

The Knowledgebase

Everything Cleo writes starts here. The more complete it is, the more each article sounds like you.

Knowledgebase

Rankings And Research

The searches worth writing for, town by town, and the ones you nearly rank for.

Rankings

Getting Found On Google

Titles, descriptions, links and schema: the groundwork every article sits on.

Getting Found

AI Search

Clear articles that answer real questions are what AI answers quote.

AI Search
Before You Ask

Frequently Asked Questions

  • That is the point of the knowledgebase and the voice interview.

    Ten questions set your tone, your audience and the phrases you always or never use, and every article starts from them. If an article feels flat, the knowledgebase is the first place to look: an empty one gets competent, forgettable writing.

Try It On Your Blog

Let Cleo Write Your Next Article.

Fill in your business details, plan a month, and read the first draft. That will tell you more than any page about whether this is for you.

Two days free, with 100 credits to spend.