For Web Designers

They Always Ask About Google. Now You Have Something To Say.

The site's built, they're happy, and then they say "so will it come up on Google?" You either oversell it, undersell it, or refer it out and lose the relationship.

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The Awkward Bit

You Build Sites. You Don't Want To Sell SEO.

It's a different business with a different rhythm.

Design is a project. It's scoped, delivered, invoiced, done. SEO is a retainer that needs attention every month and never finishes. You could learn it. Plenty have. But it means monthly commitments, monthly reports, and clients ringing about rankings you don't control. So most designers do one of three things. They either say something vague and hope, hand over a checklist, or refer it to someone who then takes over the client.

The Site Launches Half Finished

Beautiful design, placeholder copy on four pages, no descriptions, no business details and no schema. It looks done, but it isn't.

What She Fills In

They Blame The Site

Six months later there's no traffic coming to the website. Nobody did any SEO, but it's the site that gets blamed, and you made it.

What She Does Every Day

You Refer It Out And Lose The Client

Whoever does their SEO talks to them every month. You spoke to them when you built it. Guess who they call when they need a new page.

See The Plans
Pages Get Written Properly, Not Left As Lorem Ipsum.
The Copy Problem

Pages Get Written Properly, Not Left As Lorem Ipsum.

The thing that delays launches usually isn't design. It's the client not sending the copy.

  • Describe The Page, Get The Page

    Cleo writes a new page from the client's business details and builds it in Elementor or the WordPress editor, with pictures where the sections call for them.

  • One Design, Every Town

    Build a location page once and make one for every area they cover, written properly each time, not find-and-replaced. A page that reads too much like another is held back as a draft.

  • Images That Match

    Generated for the page, using the site's brand colours, saved to the media library with names and descriptions.

  • Your Layout, Untouched

    When she rewrites a page, she changes the words inside your design. Columns, spacing and widgets stay exactly where you put them.

How Page Building Works
Something To Say When They Ask About Google.
The Retainer You Didn't Want To Sell

Something To Say When They Ask About Google.

You don't have to become an SEO specialist. You do have to have an answer.

  • Cleo Looks After The Site Every Month

    Writing, daily checks, fixes and rankings, without you doing the work. Nothing on their pages changes until someone approves it.

  • They Get A Report With Your Name On It

    Their logo or yours, scheduled, arriving in their inbox whether or not you remembered.

  • Nothing On Their Website Mentions Presstack

    No badge, no credit line and no link back to us anywhere a visitor can see.

  • Billed Per Site

    Add it to the build price, charge it monthly, or pass it through. Writer & SEO costs less for sites that only need writing and upkeep.

See The Plans
What You Don't Have To Learn

You Don't Become An SEO Specialist. You Stop Saying "I'm Not Sure".

Most designers don't refer this out because of the work. They refer it out because they don't want a monthly conversation about rankings they don't control. You're not selling SEO expertise. You're selling a site that stays looked after, which is something you can honestly promise.

Your Current Stack
What You Do Now 		What's Included
With Presstack
"Will It Come Up On Google?" Say something vague Show them the report
Page Copy At Launch Chase the client for weeks Written from their business details
Location Pages Build one, quote for the rest Build one, make the rest from it
After Handover Nothing, until something breaks Checked every day
The SEO Conversation Refer it out, lose the client Keep it, as a monthly line
Get Started Now
After You've Handed It Over

What Keeps Happening Once The Site Is Live.

The six months after launch is where most sites quietly fall apart. This is what stops that.

Everything starts on 'Ask Me'. Switch Behind The Scenes Fixes or Search Listings to Automatic and she stops asking for those. Changes to the client's pages and products always ask first.
What Happens? How Often? Who Decides?
Articles written On the days you choose Saved as drafts unless you choose to publish
Titles and descriptions written, duplicates fixed Checked daily Search Listings: Ask Me or Automatic
Image descriptions written Checked daily Behind The Scenes Fixes: Ask Me or Automatic
What Google is told about the business Checked daily Behind The Scenes Fixes
Broken links redirected Checked daily Behind The Scenes Fixes
Redirect chains cleared Checked daily Behind The Scenes Fixes
Pages that dropped out of Google put back Checked daily Behind The Scenes Fixes
Oversized images found Checked daily You, always
Thin and stale articles flagged to refresh Checked daily Blog Post Upkeep (pages always ask)
Search Console read for drops and near misses Daily Turned into suggestions for you
Positions on Google and Bing (Core and Theme) Weekly, or daily Automatic
Whether AI answers mention the business Weekly, if switched on Automatic
Report sent to whoever you choose Weekly or monthly Automatic
Questions

Common Questions From Web Designers

  • You don't need to.

    The pitch is "I'll keep the site looked after and send you a report every month", which is true and doesn't need you to explain schema to anybody.

    What you mustn't do is promise rankings. Nobody can deliver that, and a client who was promised it will hold you to it.

Try Her On A Site You've Already Built.

Pick a site where you know the copy never got finished, and see what she does with it.

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