Images Are The SEO Work That Never Gets Done.

Better than the alternative on every site we've looked at, because the alternative is nothing at all.

She looks at the picture and describes what's in it. "A dentist showing a patient an X-ray on a wall-mounted screen" rather than "dental image" or a raw file name. That sentence is useful to a blind visitor and a clear signal to Google.

What she can't know is context she was never given. She can see a man in a van outside a house. She can't know it's your van, or that the house is a job you completed in Edinburgh. If that context matters for a particular image, edit that one yourself.

It's optional, and it's honest about being optional.

Give her a phrase and she'll work it into the description where it fits what's actually in the picture. Leave it blank and she describes what she sees, which is the right call most of the time.

It exists for the case where an image sits at the centre of a page about something specific and you want the two to correspond. It isn't a tool for stuffing a phrase into two hundred descriptions, and it won't do that if you try. What's in the picture is what gets described.

Only generating a new image. Everything else on this page is included in the subscription.

Describing, titling, searching, shrinking, restoring, finding unused files and recovering deleted ones cost nothing. Generating a new image, when nothing suitable is in your library, costs 2 credits, or 3 for a premium image.

No. She fills blanks.

Any image that already carries a description is left exactly as you wrote it. If you want a specific one rewritten you can request that image on its own, but a bulk run will not overwrite existing text.

She reads the page builder layout as well as the post content, which is where most tools stop.

An image placed inside an Elementor or Divi section lives in the layout data, not in the post content field. A check that reads only the content field would decide nothing references it and report it as unused. You'd delete a picture sitting on a live page.

She reads the layout data too. So "nothing uses this" means nothing uses it. There's still a bin, because being careful twice costs nothing.

Ask Cleo and she puts it back.

Before she changes any image she saves a copy of the original alongside it. Restoring is exact: you get the file you uploaded, not a re-expanded version of a compressed one. That matters because shrinking is a judgement call. What looks fine on a blog photograph might not on a product shot where the detail is the thing you're selling.

It overlaps, and it works differently.

A compression plugin typically processes everything on upload, to a setting you chose once. The audit goes the other way. She finds the images that are slowing pages down, lists them with the page they appear on, and you decide what to do about each one.

If you already run a compression plugin you're happy with, keep it running.

They're yours, and they sit in your library like anything else you've uploaded.

Two practical cautions, not legal advice. Don't use a generated picture to show a product you actually sell: it would be a picture of something that doesn't exist. And in regulated trades, check the rules before using illustrated images of treatments or results.

If you have photographs of real work, use those.

No. Everything on this page works in Core and in the Theme.

Presstack Core is a plugin. It installs on the site as it stands and leaves your theme and page builder alone. Presstack Theme becomes the website, with its own design system and widgets. Both include all of the image features described here.

Only if you have told her to.

New uploads get alt text from their file name straight away. Proper descriptions come from the bulk button, or automatically if you switch Behind The Scenes Fixes to Automatic. Most people run the first pass themselves to check the quality, then switch it on so new images are handled without another thought.

It's one of the easier wins to show a client, because the before-and-after is countable.

"Your site had four hundred images and three descriptions. It now has four hundred descriptions." That's a sentence a client understands without explanation. It's an accessibility improvement as well as a search one,.

There's more on running this across multiple client sites on the agencies page.

Every description and title she's written stays written. It's in your own library, in ordinary WordPress fields. Every image she shrunk stays shrunk, and every original is still saved alongside it.

What stops is her doing new ones. Your website keeps working.