You're The Whole Company. Including The Bits You Hate.
Selling, delivering, invoicing, chasing, and somewhere in there, the actual SEO work. Nobody covers for you, and nothing happens unless you do it.
The Work You Do Last Is The Work Clients Notice First.
Client work comes first because it's what you're paid for. Then invoicing, because you need to eat. Then the admin.
The recurring SEO upkeep comes after all of that. So it happens in the last hour of Friday, or it doesn't happen that week. On top of that, your own website, the one meant to bring you work, hasn't been touched since you built it. Sounds familiar? It's not disorganisation. It's what happens when one person has five jobs and only one of them is billable.
What It Costs You
Your Own Site Is The Worst One
You'd never let a client's site look like yours. No new pages in a year, a contact form you haven't tested, and a blog that stopped in March.
What She Does Every Day
Clients Drift Away
They're not unhappy. Nothing's gone wrong. But nothing's happened either, and one day they wonder what they're paying for. SEO is the great unseen.
Meet Cleo
Time Off Costs You Twice
No revenue comes in while you are away, and the backlog is still waiting when you get back. So you end up never leaving work.
See The Plans
Friday Afternoon Stops Being Deadline Day And Goes Back To Being Yours.
The upkeep happens on a schedule, not whenever you find a gap. You still decide what changes.
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The Writing Happens On Its Days
Plan next month's articles in one go. They're written on the days you choose and saved as drafts for you to read, unless you tell her to publish.
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The Checks Never Skip A Day
More than 30 of them, every day, whether or not you opened the site.
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One List, Not Five Dashboards
Everything that needs a decision, in one place, with the fix already worked out.
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Nothing Happens Behind Your Back
Everything starts on 'Ask Me'. Cleo proposes, you approve. Hand her the routine fixes when you're ready.
Fix Your Own Site. It's The One That's Meant To Get You Work.
Most freelancers try Cleo on a client's site first. Try it on your own. You'll get more out of it.
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The Blog That Stopped In March
Back to publishing, on a schedule you set once.
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Searches From Your Actual Market
Keyword research with local search numbers for the towns you cover, not one national figure.
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The Pages You Never Built
Describe a service page and Cleo builds it. Then make a page for every service in every town you cover from one design, each written properly.
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And You'll Know What It's Doing
Rankings, traffic and what changed, without opening Search Console.
What Happens Without You.
None of this waits for Friday afternoon. It runs whether or not you opened the site.
| What Happens? | How Often? | Who Decides? |
|---|---|---|
| Articles written | On the days you choose | Saved as drafts unless you choose to publish |
| Titles and descriptions written, duplicates fixed | Checked daily | Search Listings: Ask Me or Automatic |
| Image descriptions written | Checked daily | Behind The Scenes Fixes: Ask Me or Automatic |
| What Google is told about the business | Checked daily | Behind The Scenes Fixes |
| Broken links redirected | Checked daily | Behind The Scenes Fixes |
| Redirect chains cleared | Checked daily | Behind The Scenes Fixes |
| Pages that dropped out of Google put back | Checked daily | Behind The Scenes Fixes |
| Oversized images found | Checked daily | You, always |
| Thin and stale articles flagged to refresh | Checked daily | Blog Post Upkeep (pages always ask) |
| Search Console read for drops and near misses | Daily | Turned into suggestions for you |
| Positions on Google and Bing (Core and Theme) | Weekly, or daily | Automatic |
| Whether AI answers mention the business | Weekly, if switched on | Automatic |
| Report sent to whoever you choose | Weekly or monthly | Automatic |
What Is The Unbilled Hour Costing You?
The unbilled hours you spend on upkeep each month, and what they would be worth as client work. It assumes a 52 week year.
Use Cases Applied
The First Week
Put It On Your Own Site
The one you'd be embarrassed to show a client. Seeing Cleo's list costs nothing, and neither does filling in your business details.
Approve The Easy Things
Descriptions, image descriptions, broken links. Small jobs, and the site is measurably better for them.
Let Her Plan A Month Of Writing
Then read the first article before it goes anywhere. That's when you'll know whether this works for you.
Then Try A Client's Site
Once you trust it on your own, you'll know what to promise on theirs.
Quick Answers To Common Questions.
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It depends entirely on what an hour is worth to you.
Presstack is billed per site, so one site is one subscription, and Writer & SEO costs less for a site that only needs writing and upkeep. The honest comparison is against the hours you put in, not against another plugin.
If you'd never spend an hour a month on SEO upkeep, probably not. If you regularly lose an afternoon to it and get nowhere, probably yes.
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No. You're not being asked to understand the fix, just to look at it.
"This link points at a page that doesn't exist. Shall I point it here instead?" is a question anybody can answer.
Cleo will also explain anything you want explained, in the same plain words.
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Add the site.
It has its own subscription and its own credits from that point. Nothing is pooled, so adding one doesn't affect the others.
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Yes, and you don't lose anything she's done.
The site keeps working. Everything published stays published, the titles, schema, sitemap and redirects keep working, and every field stays editable. Credits you have left can still pay for writing.
You lose her doing new things, not the things she's already done.
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Yes. Before any plugin install, not just this one.
Most hosts include daily backups. If yours doesn't, sort that out first regardless.
Start With Your Own Site.
Put Cleo on the site you've been meaning to fix and see what she finds on it.