For In House SEO Teams

Doing The Work Is Half The Job. Proving It Is The Other Half.

You know what needs doing. Getting it prioritised, resourced, and understood by people who don't normally do SEO for a living is where time gets eaten away.

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The Real Constraint

The Backlog Isn't The Problem. The Queue Is.

The fixes are known. They've been known for months.

What's missing is a developer sprint, a writer's time, and a business owner who understands why a page title matters enough to prioritise it. So the work sits in a box, and every month you report on what you couldn't do rather than what you did do. Meanwhile the leadership question is always the same....."What did this month do for us?"

Not because the powers that be are hostile, but because SEO work is genuinely hard to see from outside.

What It Costs You

Waiting On Other Teams

A schema change needs a developer. A new page needs design. Both are three meetings away, and by then the opportunity has moved.

What She Does Every Day

Nothing To Show At The Monthly Meeting

A flat graph and a list of tickets nobody got round to. Hard to justify, and harder to talk your way out of.

See Rankings

The Small Things Never Make The Cut

Two hundred missing image descriptions will never beat a feature launch for priority. They never stop mattering either, so they sit there, untouched.

See What Cleo Checks
The Backlog, Cleared From WordPress.
Without A Ticket

The Backlog, Cleared From WordPress.

Most of what's queued never needed a developer. It needed one because there was no other way to change those fields and your go-to developer was always snowed under.

  • Titles And Descriptions

    Written across the whole site and published from WordPress, without a deployment.

  • Image Descriptions

    All of them, including the two hundred nobody was ever going to get to.

  • Links And Redirects

    Broken links redirected and internal links suggested as articles are written, instead of collecting in a spreadsheet.

  • The Technical Tidying

    More than 30 checks every day. Each fix waits for your approval, or runs on its own once you switch mode.

What She Does Every Day
A Report Your Boss Can Actually Read.
Something To Present

A Report Your Boss Can Actually Read.

The reporting problem isn't solved by more data. The report sits in WordPress, goes out by email on a schedule, and prints to PDF.

  • What Changed, Itemised

    Every fix and every article, listed with the date it happened.

  • Rankings And Traffic Together

    Positions, Search Console clicks and impressions with the change on last period, and time on site when Google Analytics is connected.

  • Your Branding

    Your company's logo and colours, not ours. It looks like your work because it is.

  • Scheduled, Not Remembered

    Weekly, monthly, or on demand on the date it's meant to be delivered, whether or not the month went well.

See Rankings
Running Every Day

The Backlog, Worked Through.

Most of this is sitting in a queue waiting for a developer with other priorities.

Everything starts on Ask Me. Switch Behind The Scenes Fixes or Search Listings to Automatic and she stops asking for those. Changes to your pages and products always ask first.
What Happens? How Often? Who Decides?
Articles written On the days you choose Saved as drafts unless you choose to publish
Titles and descriptions written, duplicates fixed Checked daily Search Listings: Ask Me or Automatic
Image descriptions written Checked daily Behind The Scenes Fixes: Ask Me or Automatic
What Google is told about the business Checked daily Behind The Scenes Fixes
Broken links redirected Checked daily Behind The Scenes Fixes
Redirect chains cleared Checked daily Behind The Scenes Fixes
Pages that dropped out of Google put back Checked daily Behind The Scenes Fixes
Oversized images found Checked daily You, always
Thin and stale articles flagged to refresh Checked daily Blog Post Upkeep (pages always ask)
Search Console read for drops and near misses Daily Turned into suggestions for you
Positions on Google and Bing (Core and Theme) Weekly, or daily Automatic
Whether AI answers mention the business Weekly, if switched on Automatic
Report sent to whoever you choose Weekly or monthly Automatic
What Comes Off The List

What Stops Needing A Ticket.

Most of the SEO backlog doesn't need a developer. It needed one because there was no other way to change those fields.

Your Current Stack
Who Does It Now 		What's Included
With Presstack
Page Titles And Descriptions A developer, in a sprint Written and published from WordPress
Image Descriptions Nobody, realistically All of them, including the old ones
Redirects A spreadsheet and a request Broken links redirected as they are found
Internal Links A quarterly project that slips Suggested as articles are written
Business Details For Google A ticket nobody prioritises Kept current from your business details
Monthly Reporting Two exports and a spreadsheet One branded report, scheduled
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What Is The Job Queue Costing?

How many hours does your team spend on SEO upkeep, and what does that cost the business? It assumes a 48-week working year.

Pages On Your Website25Pages
Number Of Hours Per Page Spent On SEO Each Month2Hours
Average Hourly Pay To An SEO Team Member£40

Use Cases Applied

Cost Of Hours Spent On Upkeep £0 per year, vs status quo
Pays For Itself In 0 Months to break even on plan cost
Return On Cost 0× Presstack Annual Cost: £0

The First Week With Cleo

1

Point It At The Site

Cleo reads the site and gives you a to-do list. No tickets and no deployment.

2

Take The List To Planning

Print an itemised list of what's broken. It's a stronger argument than a general request for resources.

3

Clear The Routine Fixes

Image descriptions, schema and redirects: approve them one by one, or switch that area to Automatic. Visible progress, without a sprint.

4

Then The Writing

Cleo's articles are saved as drafts, so they go through your team's review like anything else. The titles, descriptions and schema are done as part of the same job.

Objections

Common Questions From In House Teams.

  • That's a fair question, and your team should look properly.

    It's a WordPress plugin (or the theme, if you build the whole site with it), so it runs where the site runs. Your content stays in your own database. It connects to Google with your own accounts, and to our service for the writing and the rank data.

    For procurement please read our security process, privacy policy and data processing agreement.

Bring Your Backlog To Cleo.

Put Presstack on your site and let her read it. See what she finds, and whether her way of working suits your team.

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