Rankings And Research

Where You Rank, And What Happens Next.

Cleo can check your positions every day, every week, town by town, finds the searches worth going after, and turns the research into work you can approve.

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Your Whole Site Researched At Once.
Keyword Research

Your Whole Site Researched At Once.

Most reports tell you where you are and leave the work to you. Cleo combines your real Search Console data with related searches she finds, sorts every keyword by what the searcher wants, and shows you the gaps.

  • Site Wide Or One Phrase

    Research across every page at once, or go deep on a single search before you build a page for it. Both start from your real Search Console data, so what you see reflects how people actually find your site.

  • What The Searcher Wants

    Every keyword is sorted by intent, from its wording: Someone looking for information, a particular business, or something to buy. The right page for one looks nothing like the right page for another.

  • Searches You Missed

    Cleo adds related searches your Search Console data doesn't show yet: Phrases real people use that your site hasn't been seen for. A few of them turn out to be easier wins than the ones you're already chasing.

  • Quick Wins, Sorted By Value

    Searches where you sit fourth to fifteenth over the last 28 days, ordered by the extra clicks a move to the top would bring against how hard the move looks. You spend time on the moves that pay off most.

See The Versions
What You Are Looking At

A Real Site, Checked By Cleo.

Rank Tracking

The Keyword

What you are tracking. Add keywords by hand, pull them from the research run, or use the manual research tool to go deeper on a single phrase.

Country And Town

Every keyword is checked in a country, and in the towns you choose from your service areas. An electrician in Manchester and an electrician in Edinburgh are different searches with different answers.

Search Engine Position

Your position in Google, and in Bing if you switch it on. It's the result of a real search, which is why nothing here is real-time. Weekly by default, or daily if you prefer.

AI Answer Results

ChatGPT, Claude and Gemini, when you switch them on. They don't return a list of links, so what's recorded is different: whether the answer mentions your business by name. AI answers are checked for the country, not town by town.

Ranking Change

Movement since the last check, per engine. A drop is the column that matters. It tells you something has changed for that keyword and gives you a place to start.

Last Checked

The date sits on every row so you always know how fresh the number is. Set checks to run weekly by default or daily if you need tighter visibility.

Coverage Options

Add towns, devices and engines to widen coverage, or narrow it to keep query use down. One Google or Bing check uses one query. One AI check uses twenty.

At A Glance

A summary row for every town you are tracking, so improving keywords and slipping ones are visible without opening each one individually.

The Shape Of It

Five Engines. One Connection.

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Search And Answer Engines Checked
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Towns Search Volumes Mapped
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Days Of Data Behind Every Suggestion
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Inclusive Queries Every Month
The Issues Reports Miss.
Content Problems Found

The Issues Reports Miss.

Rank position is one signal. Cleo reads four others that explain why a position is what it is, and what to do about each one.

  • Content Gaps

    Searches where your site already gets ten or more appearances but has no page built for them. Google is showing you for that search and you have nothing focused to show back.

  • Competing Pages

    Two of your own pages chasing the same search and weakening both. Cleo names them, shows which one is stronger, and says whether to merge them or make them more distinct. Town pages are never merged.

  • Content Decay

    Articles losing visitors are flagged while there is still something worth saving, so a refresh can recover what would otherwise need a rewrite.

  • Backlinks

    How many links point at your site, how many sites they come from, and how strong your domain is, with broken backlinks picked out.

How It Works
The Full List

Everything In Core And Theme.

Every one of these is in Presstack Core and Presstack Theme, with no rankings add-ons. Writer & SEO keeps the Search Console findings (quick wins, page two, gaps, competing pages) but has no rank tracking, keyword research or backlinks. Research doesn't use credits, and rank checks come out of a monthly allowance.

What It Does Plain English
Watching
Rank tracking Your position for each keyword in Google, and in Bing, ChatGPT, Claude and Gemini if you switch them on.
Position drops Notices when a page slips, and tells you which page and which search.
Dropping out of search Notices when the number of pages Google is allowed to show falls.
Getting back in Puts back pages that were switched off from search, with your approval.
Researching
Keyword research Across the whole site, combining your real Search Console data with related searches you have not covered.
One keyword in depth Everything about a single phrase before you build a page for it.
Searches you hadn't thought of Finds phrases related to what you already do.
What the searcher means Works out from the wording whether a search wants a service page or an article.
Where they are The same keyword tracked in as many towns as you need.
Finding the work worth doing
Quick wins Searches where you rank fourth to fifteenth, sorted by what improving them is worth.
Page two searches Positions eleven to twenty, one step from being seen by many more people.
Reading Search Console and acting Takes the findings and proposes the work, rather than showing you a chart.
Content gaps Searches with real demand and no page built for them.
Articles losing visitors Finds posts that used to get traffic but have slipped.
Competing pages Two of your pages going after the same search, and whether to merge them.
Topic groups Plans a main article and the supporting ones around it, linked together, to cover a subject properly.
Seen but not clicked Pages that appear often but rarely get clicked, with new titles and descriptions to choose from.
Pages people leave straight away Reads your Google Analytics and finds them.
Whether your link text varies Every link saying the same thing is a problem, so she checks.
Backlinks Your link totals, linking sites, domain strength and broken backlinks.
Quality scoring
Experience, expertise and trust Scores how much a page shows of each.
Google's "is this helpful" test Scores your writing against it.
Google's own reviewer guidelines The same idea, against the published guidelines.
How strongly you cover a subject Scores a topic you choose across the whole site.
Keeping up
Google updates Watches Google's own announcements for changes to how it ranks things.
Search trends What is rising in your country, from Google Trends.
Searches for your name Whether people are looking for you specifically, and whether that is growing.
A daily snapshot Your key figures saved every day, so you can compare later.
The Same Job, Two Ways

It's Called Presstack Because It Replaces Your Stack.

The saving isn't only the subscriptions, though those add up. It's that the reporting and the SEO work stop being two separate jobs.

Doing It Yourself With Cleo
Rank Tracking A separate subscription, per site Included on Core and Theme, Google and Bing
AI Visibility Asking AI engines yourself and writing it down ChatGPT, Claude and Gemini checked for you
Keyword Data Another subscription, and an API key to keep alive Comes through us. Nothing to connect
Finding Quick Wins Exporting Search Console to a spreadsheet and sorting it A ranked list, with the likely gain against each one
Spotting Competing Pages Noticing it eventually Found and paired up, with a recommendation
Deciding What To Do Next You, on a Sunday The findings arrive with the fix attached
Doing The Work Also you Approve each fix, or let her get on with the routine ones
Get Started
What Comes Before, And After

Positions Are Only Half Of It.

Getting Found On Google

The titles, the descriptions, the links between your pages. The groundwork a ranking sits on.

Getting Found

Writing And Content

A page that ranks eleventh usually needs writing, not tweaking. This is who does the writing.

Writing

AI Search

The same questions, put to ChatGPT, Gemini and Claude, and whether you get named.

AI Search

Finding And Fixing Problems

A page that dropped might not have been outranked. It might just be broken.

Site Health
Before You Ask

Frequently Asked Questions

  • It's your choice. The default is once a week.

    That's deliberate rather than a limitation. Positions move day to day for reasons that have nothing to do with your site: someone else published, where the searcher was, which version of the results Google served. Checking daily gives you a jagged line and uses more of your allowance. Checking weekly gives you a trend.

    The date of the last check is on every row, so you're never looking at a number without knowing how old it is.

Rankings And The Work Behind Them

Stop Reading Reports. Start Clearing.

Put it on one site and see what she finds: positions town by town, the searches you're closest to winning, and the pages quietly competing with each other.

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Two days free, with 100 credits to spend.