Articles Written From You, Not From The Internet.
Cleo plans your articles, writes them in your voice from your own business details, and keeps them up to date. Saved as drafts for you to read, unless you tell her to publish.
Most AI Writing Could Belong To Anyone.
Ask a general AI tool for an article and it writes from the internet. It reads fine, sounds like nobody, and says nothing your competitors couldn't. Cleo writes from your knowledgebase instead. What you do, where you work, who you serve, how you talk, and the real jobs you've done.
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Your Voice, Learned Once
A ten question interview sets how you sound. Your tone, your audience, what makes you different, and the phrases you always or never use. Every article starts from that.
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Your Real Work, Not Invented Examples
Add jobs you've actually done to the Proof Bank, and decide for each whether the customer can be named, described without a name, or kept private. Cleo works them in only where they genuinely fit.
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Nine Ways To Write An Article
How to's, lists, in depth guides, mistakes and myths, beginner explainers, comparisons, stories, checklists and trends. Cleo picks the format that suits what the searcher wants, and varies the structure, opening and rhythm so your articles do not all read alike.
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Nothing Goes Live Unread
New articles are saved as drafts unless you switch to Publish On Schedule. Even then, no more than three go live on their own in any week. The rest wait as drafts.
Planned, Written, Linked And Kept Current.
From choosing what to write about to keeping old articles fresh, the whole job in one place.
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Plan A Month In One Go
Press Plan Next Month, choose how many articles and on which days, and Cleo fills the calendar. Topics come from keyword research and your own Search Console, with searches you nearly rank for moved up the list. Keywords you have banned are never used.
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Each Article Arrives Finished
Written, given its search title and description, marked up for Google, linked to up to three of your other pages, and with a featured image if you want one.
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Topic Clusters
For a subject worth owning, Cleo plans a main article and the supporting ones around it. The main one goes first, and every supporting article links back to it.
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Old Articles Kept Fresh
Articles going stale or losing visitors are flagged. Refresh shows you the rewritten version beside the old one, so you can edit it, apply it or throw it away.
Everything In The Writing Engine.
In Writer & SEO, Presstack Core and Presstack Theme. Credits are only spent when something is written, and the cost is shown before you confirm.
| What It Does | Plain English | Costs |
|---|---|---|
| Planning | ||
| Plan next month | Articles spread across the days you choose, per day or per week | Free |
| Topic research | From your Search Console, near misses first, plus keyword research on Core and Theme | Free |
| Topic clusters | A main article plus supporting ones, linked together | Per article |
| Writing | ||
| An article, written end to end | In your voice, from your business details, in one of nine formats | 4 credits |
| A featured image | Made for the article and saved to your library | 2 credits (3 premium) |
| Search title, description and schema | Written with every article | Free |
| Internal links | Up to three links to your other pages | Free |
| Keeping Up | ||
| Refresh an article | The rewritten version shown beside the old one before anything changes | Shown first |
| Flag stale and slipping articles | Articles not updated in six months, and ones losing visitors | Free |
| Your Say | ||
| New Blog Posts | Save As Drafts (the default) or Publish On Schedule, at most three a week | Free |
| Blog Post Upkeep | Ask Me, Links Only, or Links And Refreshes | Free |
Keeping A Blog Going, Two Ways.
Writing it yourself takes time you don't have. Cleo starts from what she already knows about you, and you never write a prompt.
| Doing It Yourself | With Cleo | |
|---|---|---|
| Deciding What To Write | Whatever comes to mind | Planned from your searches and Search Console |
| Sounding Like You | Yes, when you find the time | Your voice, set once |
| Real Examples | From memory | From your Proof Bank, named only if you allow it |
| Getting It Published | When you get round to it | On the days you choose, drafts by default |
| Search Title And Description | Often forgotten | Written with every article |
| Linking Your Pages | Rarely | Up to three links per article |
| Old Articles | Left to go stale | Flagged and refreshed, with a before and after |
| Get Started |
What The Writing Draws On.
The Knowledgebase
Everything Cleo writes starts here. The more complete it is, the more each article sounds like you.
Knowledgebase
Rankings And Research
The searches worth writing for, town by town, and the ones you nearly rank for.
Rankings
Getting Found On Google
Titles, descriptions, links and schema: the groundwork every article sits on.
Getting Found
Frequently Asked Questions
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That is the point of the knowledgebase and the voice interview.
Ten questions set your tone, your audience and the phrases you always or never use, and every article starts from them. If an article feels flat, the knowledgebase is the first place to look: an empty one gets competent, forgettable writing.
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Not unless you choose that.
New articles are saved as drafts by default. If you switch New Blog Posts to Publish On Schedule, no more than three go live on their own in any week, and the rest wait as drafts.
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4 credits for an article, written end to end.
A featured image is 2 credits more, or 3 for premium. Planning the month, the search title and description, the schema and the internal links cost nothing. The cost is shown before you confirm.
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You choose the topic and the angle; Cleo chooses the format.
For each post you can set the angle: someone ready to buy, someone comparing options, or someone looking for information. She then picks the format that suits it, from how-tos and comparisons to checklists and case stories, and rotates them so the blog does not repeat itself.
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She writes from what you have told her.
Real examples come from your Proof Bank, and a customer is only named if you said they could be. Read the drafts anyway, especially in regulated trades: a list of banned words catches words, not implications.
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Yes.
Add it to your banned keywords and Cleo will not plan or write an article around it. A post caught by the list is skipped and not charged.
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She flags them, and refreshes them when you say so.
Articles not updated in six months, or losing visitors, are flagged. Refresh shows the rewritten version beside the old one, so you can edit it, apply it or throw it away. Set Blog Post Upkeep to Links And Refreshes and she can do it on her own, at most once a week per article.
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All three.
Writer & SEO, Presstack Core and Presstack Theme all include the full writing engine. Core and Theme add rank tracking and keyword research, which give the planner more to work from.
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They stay exactly where they are.
They are ordinary WordPress posts in your own database. Credits you have left can still pay for writing; what stops is new monthly credits.
Let Cleo Write Your Next Article.
Fill in your business details, plan a month, and read the first draft. That will tell you more than any page about whether this is for you.